The Marketing Council was formed in 2003 to provide a forum for professional development and information exchange for Alliance members working in marketing, media relations and communications.

The Council is a collaboration between Alliance members who manage marketing and communications for their organizations, key producers and venues throughout Greater Vancouver, key community stakeholders who have an interest in arts marketing, and the Alliance board and staff. Membership is open only to those who work or volunteer for organizations that are Alliance members, or individual Alliance members. Non-members may attend up to three meetings or for six months, whichever comes first, and then must join the Alliance.

The Council meets four times per year. Each meeting features a theme, guest speakers who are experts in relevant fields, presentations from Council members, and updates on Tickets Tonight and other Alliance programs.

 
Mandate

The Alliance for Arts and Culture Marketing Council has been formed to provide Alliance members with:

• a platform to support marketing opportunities for arts and culture
• a venue to promote discussion and collaboration for arts and culture marketing and communications and to share best practices
• an opportunity to advocate for arts and culture as a unified body

Scope

Formed from the Producers’ Council, which took an active role in launching Tickets Tonight, Vancouver’s only day-of, half-price ticket booth, the Marketing Council will have a wider scope to include:

• Event producers
• Marketers for performing venues
• Those responsible (professionally or on a volunteer basis) for marketing and communications for arts and culture-related organizations

 Membership in the Council will be limited:

• Geographically, to the Greater Vancouver Regional District
• To members of the Alliance for Arts and Culture

Participation is strictly voluntary, and members are encourage to bring their colleagues as appropriate.

Structure 

The Council has a chairperson, a vice-chair, an unlimited number of individual members, the Alliance director of communications, who will act as secretary and liaison to the Alliance Board of Directors and Alliance staff members.

To join the Marketing Council, please contact Laurie Guy, Director of Communications, lguy@allianceforarts.com, 604-681-3535, ext. 215.

Last Updated: Tuesday, September 18, 2007