Canada's Anti-Spam Legislation (CASL) takes effect on July 1, 2014. Are you ready?
The intent of the legislation is to deter damaging and deceptive forms of spam, such as identity theft, phishing and spyware, and to combat threats to online safety and security.
CASL applies to anyone who sends commercial electronic messages (CEM) to encourage participation in a commercial activity. This includes offering, advertising, or promoting a product, service, or person. Under the new legislation, this means that as of July 1 you need consent from those on your email list before sending a CEM. If, however, your organization is a registered charity, you may have certain exemptions.
If you’d like more information about CASL, how you may be affected and how to get the appropriate consent, there are resources available: Imagine Canada has posted FAQ documents to help registered charities and non-profits. The CRTC also has some useful infographics to help you understand the new legislation here.