Free Digital Marketing Webinars From Culture Days

On May 28 and June 2, Culture Days invites you to join Liesl Barrell, CEO and co-founder of Third Wunder, for a two-part webinar series on Digital Marketing for Canadian Artists and Cultural Organizations. Liesl Barrell has more than eight years of digital marketing experience and award-winning projects under her belt.

During these FREE webinars, you will learn about following:

Webinar 1: Digital Marketing Strategy

  • Defining your audience
  • Identifying your tone and manner
  • Building & mapping your digital ecosystem: owned channels, earned media, paid media
  • Campaign Mechanics
  • Measurement (Key Performance Indicators)
  • Governance
  • Tools 

Webinar 2: Digital Marketing Tactics

  • Strategy Recap
  • Inbound Marketing (lead generation, content marketing, landing pages)
  • Email Marketing
  • Search Marketing (Pay Per Click, Search Engine Optimization, Display Ads)
  • Social Media (Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Snapchat)
  • Influencer Outreach
  • Resources

Space is very limited. Click here to register and save your spot.

Feel free to send your questions in advance so that they can be covered in the Q&A session. Email your questions to: jihane.elatifi@culturedays.ca.

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