Participation in Culture Days provides an excellent opportunity to attract and develop new sponsors and supporters while strengthening relationships with existing ones. This first edition of the Culture Days sponsorship toolkit is geared to help artists and cultural organizations hosting activities during the Culture Days weekend develop their strategy to solicit support. Keep in mind that sponsorship relationships initiated through your Culture Days activities can have benefits and lasting impact well past the Culture Days weekend.
The Culture Days sponsorship tool kit is comprised of three parts:
- Useful background information and data about Culture Days to incorporate into the supporting materials of your sponsorship proposals.
- Bonus material: Play Your Part – include this dynamic presentation of Culture Days and its impacts to accompany your personalized sponsorship proposals.
- 10 Steps to Making Sponsorship Work for Your Cultural Organization, a Business for the Arts handbook that provides arts organizations with valuable step-by-step guidance through the process of securing mutually beneficial partnerships with the private sector.
Now is the time to start preparing to promote your Culture Days activity! Check out the Tips & Tools section for dozens of free resources, including customizable posters, postcards, and web banners. Consult the Marketing User Guide for Activity and Community Organizers to learn how to maximize the use of these free materials.
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