Demystifying Social Media I

Tuesday, December 1, 2009
9 am to 12 noon
The Alliance for Arts and Culture
100- 938 Howe Street

The Workshop 

The marketing game has changed. The internet's offer of instant global communication has given us a new tool kit to reach our customers. To succeed in this new arena you first have to understand its language.
   
There’s no point in learning how to pull the levers until you know why   you’re standing at the controls. In this morning session (to be followed by an advanced afternoon workshop with separate registration) the facilitators will discuss the paradigm shift in marketing from its traditional forms to the social internet. They will talk about what it means to join a social network, the etiquette required and how to choose the platforms that are right for you.

The facilitators have been using social media platforms such as Blogs, Twitter, Facebook and YouTube with measurable success for several years now, and will pass on the lessons they’ve learned. And they’ll examine the art of communicating and building relationships within this compelling new world. 

Note: 

An advanced social media workshop will follow the same afternoon. Separate registration required.

Facilitators:  

Simon Ogden is a produced playwright and the managing director of Lyric Stage Project,. He is also the marketer and publicist for LSP,and actively promotes the industry of theatre through his online Theatre magazine The Next Stage.    
   
Rebecca Coleman has been a freelance theatre publicist since 2001. She has become increasingly interested in using social media networking to market the arts, and writes about the subject frequently on her blog, The Art of the Business.

Cost:    

$50 (+GST) for Alliance members, $75 (+GST) for non-members

Registration: 

Pre-registration and payment is required. Pre-payment is required in order to register for the workshop. We accept Cash, VISA, MC, or cheque. Call our office at 604.681.3535 with a credit card number or mail a cheque or drop off your payment in person at our office. 24 hours cancellation notice is required to obtain a full refund.

Cancellation: 

We reserve the right to cancel workshops if registration is too low.