Museum of Vancouver (MOV)
May 5, 2017
MOV is the largest civic museum in Canada and the oldest in Vancouver. The museum was founded in 1894 and today creates Vancouver-focused exhibitions and programs that encourage conversations about past, present and future Vancouver.
The permanent galleries tell the city’s stories from the early 1900s to the late 1970s and are complemented by contemporary, ground-breaking feature exhibitions. The Museum of Vancouver has won a series of awards including the Canadian Museum Association Award for Outstanding Achievement in Management (2010), the Canadian Museum Association Award for Education (2012), and the BC Museum Association's Award for Museums in Motion (2012).
Located in Vanier Park on the water’s edge in picturesque English Bay, the MOV enjoys a location in the densely populated neighbourhood of Kitsilano.
The Marketing and Communications Officer has primary responsibility for coordinating the Museum's marketing department with support to the fundraising and philanthropic initiatives of the organization. This position will implement strategic marketing and sales plans for the Museum that enhance MOV’s visibility and reputation, further engage community partnerships, drive attendance, increase admissions, rentals and group sales.
Hours: Normal work week is 35 hours, Monday through Friday, between 8:30am and 5:00pm but flexible shifts including some weekend work will be required for special events and MOV Programs.
Note: This position falls under the jurisdiction of CUPE local 15.
• Responsible for implementation of marketing and communications strategies, in consultation with the Board Committee, and Senior Management, for the Museum’s exhibitions, programs and events using both traditional and new media technology that increase brand awareness, target identified audiences and meet annual targets for admission, rentals and groups sales.
• Develop and distribute fundraising materials to support philanthropic goals
• Ensure philanthropic messaging is incorporated throughout all communications materials as appropriate
• Develop, monitor, analyze and report on key marketing and sales metrics, regularly tracking progress towards goals.
• Provide feedback on marketing and communications strategies for effectiveness and recommend adjustments to plans as required.
• Support the Museum earned revenue operations including rentals, group sales, and program bookings, working closely with the Education, Engagement and Operations departments
• Responsible for ensuring all Museum materials reflect the organization’s brand as outlined in the brand guidelines, and coaching other staff on the use of these materials in programs and events.
• Creating and maintaining, in partnership with exhibition and programming staff, a plan for on-site signage that enhances the brand and improves the visitor experience.
• Coordinate the upkeep of the MOV annual calendar of events, programs and exhibitions and ensure internal communication processes serve management and staff.
• Coordinate the Museum’s website content, improving the user experience, maintaining functionality and managing updates.
• Responsible for implementing Museum public relations plans to promote exhibitions, programs and events including developing and maintaining partnerships with appropriate media and tourism industry.
• Oversees MOV’s external communications through appropriate channels including but not limited to media releases, public service announcements, newsletters, social media and website.
• Coordinates the design of print and digital materials through contract designers.
• Contribute to the development of marketing and communications budgets including monitoring performance to Key Performance Indicators.
• Build effective working relationships within and without MOV to achieve desired outcomes.
• Supervise staff and volunteers as required to support marketing activities.
Required Qualification, Knowledge, Education and Skills
• Expertise in building and implementing marketing/communications strategies, including the development of donor-focused strategies, with proven ability to meet targets.
• Demonstrated proficiency in use of computer systems including Adobe InDesign, CRM, website publishing platforms, photo shop, social media, and other related software.
• Considerable knowledge of print production and pre-press knowledge.
• Ability to take projects from concept through final production.
• Exceptional copywriting, editing and proofreading skills.
• Experience in market research, analysis and reporting.
• The ability to multi-task and manage time in a fast-paced, multi-faceted organization.
• Ability to build effective teams and motivate co-workers, volunteers and direct reports.
• Substantial experience working with the media to achieve marketing/public relations goals.
• Ability to organize people and activities and establish and maintain effective working relationships with co-workers, volunteers, direct reports, community groups, and other key contacts.
• Ability to work independently and to exercise independent decision-making and sound judgment.
• Knowledge and experience with local, regional and provincial arts and cultural sector and tourism industry.
• Bachelor’s degree or equivalent in marketing/communications or a related field.
• A minimum of three years related marketing and communication experience is required, preferably in a non-profit, museum or tourism attraction setting.
How to Apply:
Please submit application in writing or by email no later than 9:00am, May 5, 2017 to:
Pay Grade 22 ($24.57 - $28.91 /hr)
Contact Email: firstname.lastname@example.org