Manager, Marketing & Promotions


Simon Fraser University Woodward's Cultural Unit


Jun. 26, 2017

Organization Description: 

SFU Woodward’s Cultural & Community Programs (SFUW) vision is to enable and promote creativity and leading edge practices in the contemporary arts as well as public community discourse. By supporting professional activities through partnerships, SFUW engages the immediate inner-city community through unique cultural, employment, and public initiatives.


Job Description: 

Reporting to the Director, SFU Woodward’s Cultural Programs, the Manager, Marketing and Promotions, manages marketing and communications for SFU Woodward’s by strategizing, planning, and implementing all marketing/promotions for the Office of SFU Woodward’s Cultural Programs and Partnerships (SFUW), including: SFUW Signature and Special Events, multi-disciplinary cultural projects, professional cultural partnerships, artist residencies, pedagogical programs in tandem with the SFU Office of Community Engagement. This position also works closely with SFU’s School for the Contemporary Arts (SCA) and other academic departments to coordinate related programming. Oversees all marketing/promotional cultural undertakings related to the successful production, attendance, and financial targets of multiple annual projects; advancing SFU’s broad community engagement vision and awareness through the SFUW brand and its values within the professional cultural arts community. Maintains longstanding, positive, sustainable, and diverse relationships with both internal stakeholders, and up to 30 cultural annual partners from Vancouver’s Lower Mainland, enhancing their varying marketing/promotions objectives while mutually expanding and advancing SFUW’s brand and marketing/promotions needs.


Provides leadership in marketing/promotions of the annual SFU Woodward’s (SFUW) Cultural Programs and Partnership activities including: signature and special events, main stage presentations, development and residency projects, pedagogical programs, and annual partnership programming by:

  • Analyzing, strategizing, developing, and implementing marketing and promotions plans or campaigns for review and approval by the Director, SFU Woodward’s Cultural Programs, including for major events; partnership strategy and recognition; artist residencies; and projects, in coordination with SFU Cultural Unit, SFU’s School for the Contemporary Arts, Vancity Office of Community Engagement, and other academic areas.
  • Collaborating with the Director and staff to develop and oversee project specific marketing/promotions timelines, deliverables, press releases and critical paths to ensure success. Periodically reassesses, adjusts, and modifies project critical paths as needed.
  • Seeking and developing collaborative communications and marketing opportunities for SFU pedagogical programs with key stakeholders, the School for the Contemporary Arts (SCA), and other academic departments to achieve mutually beneficial goals that help to reduce costs and enhance the department’s reputation and/or marketing reach.
  • Hiring and overseeing contractors (i.e., graphic designers, videographers, poster distributors, social media analytics experts, etc.) and training, mentoring, and supervising temporary or volunteer staff or students responsible for performing duties related to marketing, promotions, and communications.
  • Advancing and implementing the SFUW brand and values, and overseeing compliance of SFU branding guidelines and policies.
  • Attending events, greeting and hosting project partners, artists and audiences, troubleshooting any public profile issues and ensuring that project partners as well as SFUW interests are accurately represented and onsite promotions meet partner expectations.
  • Working closely with Audience Services Manager to proactively inform of ongoing projects to ensure all obligations to box office support, online and onsite promotions are consistent to contract obligations.


  • Supporting marketing and promotions to all SFUW Signature Events (e.g., annual Bah Humbug).
  • Designing and implementing full campaigns for Special Events, as requested by President’s Office or External Relations.

Manages the overall SFUW Marketing and Promotions budget, as allocated by the Director by:

  • Ensuring fiscal accountability, sustainability, and revenue growth objectives for marketing and promotions budget areas.
  • Forecasting and estimating project budgets, and overseeing all related expenses and payments on a project-by-project basis.
  • Reviewing and approving project expenditures for marketing and promotions within defined parameters.
  • Preparing and administering contractor/vendor payment schedules.

Acts as the central point of contact and communication for the Cultural Unit’s project initiatives, on behalf of SFUW’s Cultural Programs and the Office of Community Engagement by:

  • Overseeing the SFUW website and associated communications tools (e.g., e-newsletter, social media outlets, etc.), ensuring all partners’ contractual obligations and communications are fulfilled, while adhering to SFU communication guidelines and policies.
  • Liaising with the Office of Community Engagement to ensure all communication standards are met in the context of shared resources, including newsletter, social media and website.
  • Participating in social media efforts by taking photographs, facilitating media interviews with artists and faculty, incorporating existing media content received by partners, and distributing to specific media channels.
  • Delivering limited public speaking announcements related to events representing the SFUW Cultural Programs and Partnership Office.
  • Fulfilling business and contractual obligations, in consultation with the Director, and ensuring and maintaining positive relationships with all internal/external stakeholders, including up to 30 cultural annual partners from Vancouver’s Lower Mainland.
  • Updating and informing external and internal partners/collaborators regarding project progress and potential issues (i.e., coordination, timeline changes, etc.).
  • Developing strong and collaborative internal communication linkages between School for the Contemporary Arts (SCA) and SFUW activities and public profile as an ongoing stakeholder priority.
  • Implementing and managing design standards and logo placements on all promotional materials related to contractual obligations and standards, ensuring consistency with SFU brand image and policies, including inspecting layouts, advertising copy, script editing, and audio and video materials.
  • Providing administrative support related to communications, including creating sponsorship documentation, editing the weekly SFUW Newsletter, archiving all SFUW materials to ensure accurate records management, writing and announcing public communications, preparing briefing notes for SFU President and External Relations Vice- President, and updating all Promotions/Marketing Contract schedules.

Ensures the operational success of all administration related to Cultural Programs projects and events by:

  • Providing daily briefings to the Director and SFUW Office staff to fulfill all key obligations.
  • Writing and editing copy for all events, reports and contracts.
  • Attending and participating in weekly SFUW meetings, Cultural Unit (CU) meetings, partnership meetings, and, on a monthly basis, CU/SCA, SFU Vancouver Campus, and SFU Communication meetings, providing information and updates.
  • Supporting Special Projects/Initiatives determined to be strategic to SFUW’s activities.
  • Contributes to the ongoing improvement of workflow, processes, and procedures and supports strategic planning by: May 16 2017 June 9, 2017
  • Troubleshooting recurring issues (i.e., brand placement, etc.) from the development to the presentation of events on a per partner basis, and providing recommendations and best practices to maximize project presentations, partnerships opportunities, and sustainability concerns.
  • Initiating market studies and analyzing findings to support awareness and audience growth.
  • Contributing to post-event evaluation processes, providing recommendations to the Director of Cultural Programs, and assisting with the development of strategies, objectives, and work plans.
  • Participating in the annual review process to assist in evaluating the overall Cultural Program annual activities supporting SFUW Master Project Slate, SFUW Matrix Evaluation, and SFUW Strategic Annual Report.
  • Producing and overseeing the SFUW Annual Reports and forwarding to Director of Cultural Programs.
  • Recommending workflow improvements and processes related to departmental communication and information gathering (i.e., regarding partners and events).
  • Filing marketing and promotions documentation onto departmental server.
  • Revising work templates, online server and file maintenance procedures.
  • Representing the department on relevant committees (e.g., SFU/SCA, SFU Vancouver Communications, SFU External Relations, etc.) to work towards University community engagement goals.
  • Performs other duties to support SFUW Office consistent with the job classifications as required.


  • Bachelor’s degree in Communications, Advertising, Journalism, and five years related experience in professional arts administration OR a combination of equivalent education, experience, and training:
  • Good knowledge of standard office practices and procedures
  • Excellent knowledge of the arts and culture community and related practices both locally and nationally
  • Familiarity with cultural milieu in multiple arts disciplines
  • Familiarity with contract processing, legal terminology and permissible variances
  • Excellent communication (oral and written) skills
  • Excellent Web capabilities and some design skills with strong familiarity with digital and social media platforms
  • Excellent customer service skills with the ability to create and maintain excellent relationships with cultural partners
  • Excellent problem solving skills with the ability to think critically
  • Strong business acumen and ability to troubleshoot production operations
  • Good financial administration and budget management skills
  • Excellent organizational skills, including the ability to coordinate various facets of production at the same time
  • Excellent ability to conduct analysis related to media promotions, marketing content creation with existing media relationships
  • May 16 2017 June 9, 2017
  • Ability to draft Marketing/Promotions Critical Paths/Schedules (i.e., contracts and media terms) with a high degree of accuracy
  • Ability to exercise diplomacy and cultural sensitivity while communicating with external and internal stakeholders
  • Ability to use standard word processing, spreadsheet, database, electronic mail, and various web applications (e.g., Word, Excel, FileMaker Pro, PhotoShop, Zimbra, Twitter, Facebook, Instagram, Pinterest, YouTube Channel, Soundcloud Channel)
  • Ability to use standard financial software (e.g., FINS/FAST)
  • Ability to speak publicly and make public announcements
  • Ability to exercise mature judgment and discretion within a multiple stakeholder working context
  • Ability to deal with external/internal conflict matters with sensitivity, confidentiality, and professionalism
  • Ability to work independently and meet deadlines while dealing with frequent interruptions
  • Ability to work extended/flexible hours as required (i.e., evenings and weekends).

How to Apply: 

A detailed resume and cover letter quoting Competition #334 must be received in our office by 4:30 pm on June 26, 2017, addressed to the attention of Francesca Turrell, Human Resources Advisor. Please follow the application instructions at:

We thank all applicants for their interest; however, only those selected for interviews will be contacted.


$63,531 to $75,864 per annum (effective July 1, 2017)

Contact Email:

©2017 BC Alliance for Arts + Culture. All rights reserved | Privacy Policy