Cinevolution Media Arts Society is the Finalist of the Cultural Leadership Award of the 2011 Richmond Arts Awards and has been playing a leading role in promoting film and new media arts in this city.

Our mission is to promote innovative creation and critical discourse through film, video, animation, and new media art works, to bring new ways of thinking and expression into cross-culture communication, and to foster exchange and collaboration among filmmakers and media artists in Canada, Asia, and around the World.

For the past four year, it has successfully presented the New Asia Film Festival and also coordinated the inaugural Dream Project through which professional filmmakers mentored young people to create animation. It has organized over 30 monthly screenings, numerous community forums, including an annual DocuAsia Forum co-presented with the David Lam Centre of SFU.

In 2011, in conjunction with the City of Richmond, the former New Asia Film Festival has changed its name to Your Kontinent: Richmond International Film & Media Arts Festival, and will expand from an Asia-focused film event into a community celebration of international film and media arts.

The Festival takes place at the Richmond Cultural Centre and Plaza from July 21 – 24, 2011.

Meanwhile, Cinevolution has also initiated a new community digital storytelling project: My Richmond Story.