Vancouver Art Gallery
Mar. 23, 2018
WHO WE ARE:
Founded in 1931, the Vancouver Art Gallery is recognized as one of Canada’s most respected and exciting visual art institutions. As the largest public art museum in Western Canada, the Gallery has experienced unprecedented growth in the last decade in its artistic and educational programs, as well as in its organizational capacity. Through groundbreaking exhibitions, an emphasis on advancing scholarship through major publications, and an increasingly dynamic collection, the Gallery continues to significantly raise Vancouver’s profile within international cultural communities.
Outstanding historical presentations have become a Gallery hallmark, ensuring that visitors have access to some of the world’s most important historical art collections, with such highlights as:
- Vermeer, Rembrandt and the Golden Age of Dutch Art: Masterpieces from the Rijksmuseum
- Leonardo da Vinci: The Mechanics of Man
- The Colour of My Dreams: The Surrealist Revolution in Art
- The Forbidden City: Inside the Court of China’s Emperors
Ambitious contemporary exhibitions featuring the work of British Columbia artists have included those for Douglas Coupland, Stan Douglas, Geoffrey Farmer, Rodney Graham, Brian Jungen, Ken Lum, Liz Magor, Marianne Nicolson, Jeff Wall and Ian Wallace, among many others.
These are offered in a wider programmatic context that includes the important work of international artists such as Yang Fudong, Andreas Gursky, Martin Honert, William Kentridge, Kimsooja, Kerry James Marshall, Huang Yong Ping and Fiona Tan.
As well, major thematic exhibitions are undertaken that comprehensively explore visual culture, including architecture and design. Examples of these include:
- Massive Change: The Future of Global Design
- KRAZY! The Delirious World of Anime + Comics + Video Games + Art
- Art Spiegelman. CO-MIX: A Retrospective of Comics, Graphics and Scraps
- Grand Hotel: Redesigning Modern Life
In the past two decades, the Gallery has welcomed nearly 4.5 million visitors, including approximately 36,000 members annually. Beyond British Columbia, the Gallery draws significant tourist audiences from across North America, Europe and Asia. Our collection, representing the most comprehensive resource for visual culture in British Columbia, now numbers over 11,715 works.
Reporting to the Director of Marketing, Communications and Public Affairs the Marketing Specialist will plan and manage strategic integrated marketing programs that leverage traditional and digital media to support exhibitions, programs and initiatives at the Vancouver Art Gallery. The Marketing Specialist is responsible for all aspects of marketing project oversight, setting project management schedules, including media planning and placement, design and production of materials, deliverables, and reviews for multiple parties internal to and external to the Gallery, and ensuring that campaigns remain on track to meet strategic objectives. Inter- and cross-departmental collaboration, and external relationship management with media partners, vendors, agencies, and designers is integral to this role.
- With the Director of Marketing, drafts annual proposed marketing campaign plans, budgets, and timelines.
- Develops new lead generation ideas and initiatives to drive admission ticket sales online, through third party resellers and at the Gallery.
- Plans, implements and manages innovative and creative print and digital advertising strategies across media, paid and owned channels (SEM, SEO, display, mobile, video and social). Develops critical path timelines for advertising plans. Sets and monitors campaign effectiveness (especially for online and social media campaigns), producing timely reports, and developing contingency strategies if required.
- Develop a creative brief to guide each exhibition campaign. He/she will work with designers to develop the creative visual identity for each campaign and manage the application of the chosen design across all digital and print assets, and promotional collaterals.
- Researches advertising media and maintains on-going communication with various advertising account representatives. Executes media buying within budget parameters. Develops advertising schedules with budgets, rates and key production dates for copy, design, and publishing/printing.
- Negotiates advertising contracts and executes the placement for media buying (print and digital), which includes targeted online, search, and social advertising, email marketing, social media, video and other digital initiatives.
- Oversees the fulfillment of media exhibition sponsorship contractual agreements.
- Cultivates and maintains effective working relationships with media sponsors and external suppliers including media, print and distribution companies producing quality exhibition marketing materials.
- Assists the Division Head with various special projects as requested.
- University Degree or Diploma relevant to Marketing
- Minimum 3 to 5 years progressively responsible marketing or advertising experience
- Demonstrated experience developing and managing integrated multi-channel marketing plans
- Strong verbal and written communications and project management skills
- Knowledge of digital marketing
- Experience in tourism development an asset
- Interest in the visual arts (especially modern and contemporary art), performing arts, architecture, and design.
- Strong Microsoft Office Suite skills
- Adobe CS5, HTML, Google Docs, Raiser’s Edge or database software experience, and email marketing an asset
How to Apply:
Please send your cover letter and resume, in confidence, by Friday, March 23, 2018, to the Director of Human Resources, Vancouver Art Gallery, 750 Hornby Street, Vancouver, B.C. V6Z 2H7, Fax: (604) 682-1086 or email: firstname.lastname@example.org
We thank all applicants for their interest; however, only those short-listed will be contacted.
SALARY: Pay Grade 23 Step 1 $27.90 HOURS: 70 hours per bi-weekly pay period