Digital Marketing Coordinator
/Organization:
Indian Summer Arts Society
Deadline:
Until Filled
Organization Description:
Indian Summer Arts Society presents some of Vancouver’s most distinctive arts and culture events through our annual festival and year-round events that showcase a wide range of South Asian arts and voices. We strive to be loving and fierce, with bold programming that breaks down walls and provokes necessary dialogue. Our team is kind, enthusiastic, and ambitious, fueled by our deep belief in the transformative power of the arts.
Website:
Job Description:
We are searching for a Digital Marketing Coordinator who will help us promote our festival, showcase our artists, and engage with the local Vancouver community. This role will report to the Executive Director of Programming, and work closely with the Executive Managing Director and an external Marketing Consultant.
Work Hours:
Part-time role at 30 hours per week from April-July with strong potential for full-time work from May-July, pending Canada Summer Jobs funding.
Generally working Mon-Fri office hours. Hours will sometimes include evenings and weekends, particularly during the July festival season.
Canada Summer Jobs Requirements:
To be eligible, you must:
Be between 15 and 30 years of age at the beginning of the employment period
Be a Canadian citizen, permanent resident, or person to whom refugee protection has been conferred under the Immigration and Refugee Protection Act for the duration of the employment, and
Have a valid Social Insurance Number at the start of employment and be legally entitled to work in Canada in accordance with relevant provincial or territorial legislation and regulations
WORK SETTING
ISF Office, Home, Performance venues
In-person work will be required following the strictest health and safety measures
Responsibilities:
Develop and implement a promotional and community-building content plan and calendar
Write creative, engaging, and informative content and/or create smartphone videos that align with our brand voice and personas
Share organizational key messages through our main marketing channels: social media, email, website, and blog
Coordinate and collaborate with external team members including our freelance designer, website developer, paid ads agency, PR consultant, videographers, and media sponsors
Ensure proper weekly tracking of activities across all marketing channels and deliver a succinct marketing report each month
Maintain accessibility best practices, including alt text and image descriptions when appropriate
Day-to-Day:
Maintain regular posting schedule, monitoring, community management, and engagement on Instagram, YouTube, Facebook and LinkedIn
Use Keela CRM to send year-round newsletters and personalized emails to existing contacts
Update website as needed including maintenance with developer support, and updates such as optimizing forms, checkout experiences, and landing pages
Write and post festival-related blogs
Special Events and Festival Communications:
Ensure delivery of assets: printed program, signage, projections, promos, and playlists.
Setup and support on-site communications for the festival, as needed
Coordinate on-site event photographers and videographers and delivery of assets
Capture fun and engaging smartphone videos at events
Prepare, deliver, and support all audience surveys for events
Organize digital assets, such as photo and video libraries, for easy access
Marketing Campaigns:
Develop, launch, and track campaigns with the aim of: Promoting the annual Indian Summer Festival
Amplifying opportunities for donor engagement in line with fundraising goals
Engaging personas with targeted campaigns to grow audiences
Building and growing new influencer relationships
Qualifications:
YOU MIGHT BE THE PERSON WE ARE LOOKING FOR IF YOU ARE:
A genuine lover of arts and culture, with a passion for South Asian arts
Sociable and able to network and build relationships with others
Excited to grow your skills across multiple marketing channels through hands-on projects
Proactive, with strong project management to ensure timely completion of projects
Able to use data to showcase the impact of your work as a marketer
Caught up on the digital marketing trends and have even dabbled in AI
TO BE SUCCESSFUL IN THIS ROLE, YOU MUST HAVE:
Post-secondary education and experience in marketing, communications, and digital/social media (or equivalent work experience)
Some schedule flexibility, especially during the festival season
A commitment to equity, diversity, and inclusion practices at every level
A current vaccination for COVID-19 and proof of vaccination
SOFTWARE/TECH WE LOVE:
Asana – MS Office – Word/Excel – Whatsapp Google Workspace – Slack – WordPress Keela NonProfit CRM – Eventbrite – Zoom
A strong copywriter who can create compelling content, whether images, videos, or written posts, with a passion for social sharing is an absolute must to succeed in this role
How to Apply:
Please apply as soon as possible with your cover letter and resume as a single pdf file. We will be interviewing on a rolling basis so early submissions are appreciated. Make sure to put “Digital Marketing Coordinator – Your Full Name” as the subject line. All applications can be emailed to: operations@indiansummerfest.ca
We are alert and sensitive to the issue of fair and equitable treatment for all, and Indian Summer Arts Society has a special concern with the participation and advancement of members of four designated groups that have traditionally been disadvantaged in employment: people of the global majority (people of colour); Indigenous peoples; women, queer, and genderqueer people; and persons with disabilities. As a result, the Society reserves the right to give preferential treatment during the hiring process to such aforementioned groups in efforts to eliminate the underrepresentation of those designated groups in the workplace. We also request that if you have a disability or special need that requires accommodation, please let us know so we can do our best to meet your needs.
Remuneration:
$25.68/hour (negotiable for candidates with significant experience) + 4% vacation pay in lieu of vacation/benefits
Contact Name: Melissa Ratcliff
Contact Email: operations@indiansummerfest.ca
Contact Phone: (604) 283-9172
