Hill Strategies Circulates Research on Arts and Culture Tourism

Fresh off launching its new website, Hill Strategies Research has unveiled its latest issue, entitled “Trade and tourism in the arts and culture.” This edition features four reports:


Tourism and Culture Synergies

After surveying its member states, the World Tourism Organization has determined that cultural tourism has grown over the past five years and will continue to do so; the demand for engaging and creative experiences is becoming more important in cultural tourism; a better measure of cultural tourism is needed; and further policy objectives should include “increasing community empowerment and inclusion.”


Culture in Treaties and Agreements

In this report, UNESCO recommends simplifying visa procedures for artists and cultural professionals, including entry, visitor, and temporary travel visas; encouraging capacity building through training, exchange, and mentorship activities; and providing specific tax benefits for artists and cultural professionals from developing countries.


Trade of Culture and Sport Products, 2016

Finally, Stats Can has developed an extension to the Canadian Culture Satellite Account. It monetizes the exports and imports of culture in Canada, and compares the top three provinces in terms of how much culture each is exporting.

Canadian cultural exports ($16.0 billion) represented 2.5% of all exports from Canada in 2016. Imports of culture products were $20.8 billion, or 3.1% of all imports to Canada in 2016. This represents a 23% trade deficit. However it’s better than than the past: Between 2010 and 2016, culture exports increased by 43%, while culture imports grew by 33%.

In comparison, sports products accounted of just 0.3% of Canadian exports. Sports has a 43% trade deficit.


Hill Strategies also released the Global Talent Report by the Creative Industries Foundation, which examines the United Kingdom’s need for international workers in the creative industries and how the impending exit (Brexit) from the European Union (EU) could have an impact on the cultural sector workforce.

For more on these reports, and other essential research, visit the BC Alliance’s Resources section.

Cut image: The Arts Quarter in Beirut Central District, Lebanon. Image: WikiMedia.

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