Webinars on Fundraising for Arts Organizations

Statistics Canada’s 2010 Performing Arts figures, summarized by Hill Strategies Research, tell us that private donations represent the third major source of revenues for Canadian not-for-profit organizations after box office and grants. If you are part of charity organization looking at ways to make the most of private, foundation and corporate donations, this webinar series may be just what you need!

The Performing Arts Alliance is proud to offer a series of three webinars on Fundraising for Arts Organizations, developed and presented by renowned Canadian fundraisers, R. Scott Fortnum, ACFRE, and Luce Moreau, CFRE.

This webinar series offers a multi-stage look at key aspects of fundraising: participants may register for a single webinar or for the full series. From every webinar, participants will take away information and tools they can use immediately to help increase the funding critical to their organization and its programs.

These webinars are intended for beginner and intermediate-level fundraisers: cultural workers and board members who may be performing fundraising duties as part of their responsibilities, and who want to hone their understanding of fundraising.

Annual Giving: The Building Block for All Successful Fundraising 
This webinar will provide an overview of the role of annual giving with specific focus on the various vehicles and strategies used in annual giving to effectively broaden the base of the donor pyramid.
Wednesday, November 21, 10:30-11:30 a.m. (PST)

Major Giving: Taking your Annual Giving Program to the Next Level
Moving higher on the donor pyramid, this webinar will focus on major gifts fundraising, the importance of relationships, and effective strategies for personal solicitation.
Wednesday, November 28, 10:30-11:30 a.m. (PST)

Foundations & Corporate Fundraising: Securing Annual and Major Gifts from Corporate & Foundations Entities 
Gifts from corporations and foundations can typically make up a significant portion of an organization's revenues. In this webinar, we will look specifically at securing annual gifts, major gifts, and sponsorship investment from foundations and corporations.
Wednesday, December 5, 10:30-11:30 a.m. (PST)

– There may be some overlap between sessions but it is not a requirement to register for all three. 
– Each webinar will also be delivered in French on different days.


  • Single webinar: $35 (plus HST)
  • All three webinars: $80 (plus HST)
  • Members of a Performing Arts Alliance association (Canadian Dance Assembly, CAPACOA, Opera.ca, Orchestras Canada, PACT) are entitled to a 25% discount.

Register Now

 For enquiries regarding this webinars series, please contact Frédéric Julien, project manager at CAPACOA.


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