On May 28 and June 2, Culture Days invites you to join Liesl Barrell, CEO and co-founder of Third Wunder, for a two-part webinar series on Digital Marketing for Canadian Artists and Cultural Organizations. Liesl Barrell has more than eight years of digital marketing experience and award-winning projects under her belt.
During these FREE webinars, you will learn about following:
Webinar 1: Digital Marketing Strategy
- Defining your audience
- Identifying your tone and manner
- Building & mapping your digital ecosystem: owned channels, earned media, paid media
- Campaign Mechanics
- Measurement (Key Performance Indicators)
Webinar 2: Digital Marketing Tactics
- Strategy Recap
- Inbound Marketing (lead generation, content marketing, landing pages)
- Email Marketing
- Search Marketing (Pay Per Click, Search Engine Optimization, Display Ads)
- Social Media (Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Snapchat)
- Influencer Outreach
Space is very limited. Click here to register and save your spot.
Feel free to send your questions in advance so that they can be covered in the Q&A session. Email your questions to: firstname.lastname@example.org.