Global Public Affairs Releases New Data on Vaccinations and Charitable Donations

The following is excerpted from a release issued by Global Public Affairs.

Global Public Affairs is partnering with Leger, the largest Canadian-owned market research and analytics company, to receive up-to-date data on vaccination and COVID-19 perceptions, along with party perceptions on the federal ballot. In addition, its Cultural Industries group worked specifically with Leger to look at perceptions on donations for nonprofit and charitable sectors. The briefs are summarized below.

North American Tracker data

• With 4 vaccines now available in Canada, Global Public Affairs asked whether people will take the first one offered or wait for a particular vaccine. 51% will take the first one offered while 25% will wait for a particular vaccine. 12% are unsure what they will do.

• Fear of contracting the virus declined for the second straight poll, now down to 55% saying they are afraid. This is the lowest it’s been since August of last year. A promising result

• Government performance regarding managing the pandemic remained stable over the past few weeks with all three levels in the 60% total satisfied range.

• Some movement in this week’s poll with the Federal ballot. The Liberals bumped up a point to 36% of support among decided voters. The Tories increased 3 points to 31% while the NDP fell 4 points from two weeks ago (now 19%).

Read the full report here.

Charitable Donations

• Overall, donations for every charitable sector declined during the pandemic

• For arts and culture, the biggest motivator to donate was that the person had a personal connection to the organization or cause

• 64% of those polled have donated – 61% pre-pandemic and 53% during the pandemic

• 73% of those polled indicate they have plans to donate in the next 1-3 years – 96% among those who had donated (the 64%), and 32% among those who hadn’t previously donated. Thus, we have a potential to see Canadians increasing their donation engagement in the COVID-19 recovery period.

Read the full report here.