Second date added for Social Media Workshop

Our workshop on Demystifying Social Media has proven so popular we've added a second date on May 12 from 1-5pm here at the Alliance. If you would like to enroll - or if you are enrolled for the 5th and would like to switch dates - please call us at 604-681-3535 or email us at Demystifying Social Media: Arts Promotion in the Online World

Tuesday, May 12, 2009 1:00 -5:00pm Alliance for Arts & Culture Boardroom Suite 100 - 938 Howe Street

The face of marketing has changed. Traditional public relations techniques are evolving to keep pace with rapidly advancing technology, instant communication and an audience faced with staggering choice. Twitter, Facebook, YouTube, Blogs, LinkedIn, Flickr... it's noisy, it's overwhelming, and it's here to stay. How do you get a handle on it all?

This four-hour workshop will help neophyte and experienced arts marketers and publicists to navigate this new world of opportunity. Site by site, we will:

  • introduce you to the language and etiquette of social media and Web 2.0
  • define its place in your personal marketing toolbox
  • dispel all those inevitable misconceptions that go hand-in-hand with emerging technologies
  • help you create a new media marketing plan that's right for your organization


Simon Ogden is a produced playwright and the Managing Director of Lyric Stage Project, an outgrowth of Lyric School of Acting. He is also the marketer and publicist for LSP, and actively promotes the industry of theatre through his online Theatre magazine The Next Stage, with the ultimate goal of creating a sustainable independent theatre community in Vancouver. He has been writing and producing his own work for ten years, and with the Lyric ensemble for two, with whom he recently mounted a successful run of their first original full-length work, The 21st Floor, at the PAL Theatre in Coal Harbour.

Rebecca Coleman has been a freelance theatre publicist since 2001, working for companies like Touchstone, Ruby Slippers Theatre, Capilano University's Theatre Department, Presentation House, Radix and Leaky Heaven Circus. An actor, writer and producer, she is also very passionate about helping artists to be better businesspeople. For two years, she was lead facilitator at the Alliance's SEARCH Program, a self-employment program for artists. Over the last year, she has become increasingly interested in using social media networking to market the arts, and writes about the subject frequently on her blog, The Art of the Business.

Workshop cost: $50 (+GST) for Alliance members, $75 (+GST) for non-members

Pre-registration and payment is required. Pre-payment is required in order to register for the workshop. We accept Cash, VISA, MC, or cheque. Please call our office at the number below with a credit card number or mail a cheque or drop off your payment in person at our office. 24 hours cancellation notice required to obtain full refund. The Alliance reserves the right to cancel workshops if registration is too low.

Please phone 604-681-3535 or email to register.

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