Arts & Entertainment Management Instructor
/Job Title:
Arts & Entertainment Management Instructor
Organization:
Capilano University
Deadline:
May. 12, 2026
Organization Description:
At Capilano University, learners are our focus. Guided by the goals outlined in Envisioning and Illuminating 2030, employees play an essential role in creating an exceptional learning experience for and with learners and are central to a thriving campus community. Together, we are inspired by imagination and Capilano University is one of the leading teaching focused universities in British Columbia and one of BC’s Top Employers. Grounded by our sense of purpose, we offer a meaningful, friendly, and dynamic work environment.
Website:
http://www.capilanou.ca/about-capu/connect-with-capu/careers/
Job Description:
The Arts and Entertainment Management program invites applications for a non-regular Instructor specializing in Marketing and Audience Development. This is a unionized position and the successful candidate will teach one section of AEM 245: Marketing and Audience Development in Arts and Entertainment during the Fall term. The successful candidate(s) may be offered additional sections in future terms pending scheduling needs. Courses have a maximum of 35 students and will be delivered at our North Vancouver campus. This position will begin on September 1, 2026.
The successful applicant will be responsible for delivering course content focused on short-term marketing strategies and long-term audience development approaches as they are practiced within the arts, culture, and entertainment sectors. Instruction emphasizes aligning organizational objectives with audience needs through effective communication, branding, ethical engagement, and inclusive practices in industry-relevant contexts.
Course delivery is in person and includes a mix of applied learning, discussion-based instruction, and project work. Students explore how communities are defined, how audiences are cultivated and sustained, and how culturally and ethically appropriate marketing strategies can reduce barriers to participation across a range of arts and entertainment organizations. Teaching prepares students for professional roles in arts and entertainment marketing, communications, and audience development, while also building foundational marketing awareness and strategic thinking applicable to a wide range of roles within the industry.
The successful candidate will teach courses in the area of marketing and audience development at the undergraduate level and may be asked to teach or develop other courses within their area of expertise.
Responsibilities:
Teaching and Learning
• Design and deliver course content related to marketing and audience development in the creative industries, aligned with approved course outlines and learning outcomes
• Facilitate learning in areas including marketing principles, branding, advertising psychology, copywriting, social media strategy, graphic design, and diversity marketing
• Guide students in distinguishing between short-term marketing initiatives and longterm audience development strategies
• Support students in identifying and analyzing audience motivations, needs, and barriers to engagement
• Teach students how to develop comprehensive marketing plans, including product or service design, pricing, distribution, and promotion
• Integrate real-world case studies, current industry practices, and platform-specific social media analysis into course delivery
• Assess student learning using a range of evaluation methods, including assignments, projects, in-class exercises, and learning portfolios
• Provide timely, constructive feedback to support student learning and professional skill development
Curriculum and Program Contribution
• Ensure course delivery remains current and responsive to changes in marketing practices, digital platforms, and audience engagement trends
• Contribute to program-level discussions related to curriculum development, assessment alignment, and industry relevance
• Collaborate with colleagues to support student success, program coherence, and experiential learning opportunities
Professional and Ethical Practice
• Model ethical and culturally responsive marketing practices appropriate for diverse communities
• Facilitate critical discussion around access, inclusion, representation, and equity in audience development
• Address ethical considerations related to data use, messaging, sponsorship, and community relationships
Qualifications:
• Master’s degree in a relevant discipline such as arts management, marketing, cultural studies, communications, or a related field
• Minimum of five years of senior-level professional experience in arts marketing, audience development, communications, or a closely related field
• Demonstrated experience developing and implementing marketing plans, audience engagement strategies, or communications campaigns
• Familiarity with digital marketing tools, social media analytics, and platform specific engagement strategies
• Experience collaborating with designers, media partners, or sponsorship stakeholders
• Current professional engagement in the arts, cultural, or creative industries
• Previous post-secondary teaching experience or demonstrated ability to teach effectively in an adult learning environment
• Strong written, verbal, and visual communication skills
How to Apply:
Please submit your application package to talentacquisition@capilanou.ca and be sure to include the following:
1) The position tile and competition number in the subject line of your email.
2) A cover letter outlining qualifications for the position
3) A curriculum vitae
Shortlisted candidates will be invited to participate in an in-person teaching demonstration and interview with the search committee. Successful candidates will be required to provide references from two people who have previously supervised their work.
Remuneration:
$103.62 per hour
