Marketing Officer

ORGANIZATION:
VSO School of Music (Vancouver Symphony Orchestra)

DEADLINE:
Aug. 1, 2025

ORGANIZATION DESCRIPTION:
Founded in 1919, the VSO is the third largest symphony orchestra in Canada, and the largest performing arts organization in Western Canada. The VSO creates, curates, and connects irresistible musical experiences—performing 150+ concerts annually in its home, the Orpheum Theatre, as well as numerous venues throughout Metro Vancouver, and online. The VSO is one of a handful of orchestras worldwide that has its own music school: the VSO School of Music. The organization delivers extensive education programs reaching more than 50,000 young people annually, and community engagement initiatives that reach a further 100,000+ people. Maestro Otto Tausk is the VSO’s Music Director and the Artistic Advisor of the VSO School of Music.

WEBSITE:
https://vsoschoolofmusic.ca/career-opportunities/

JOB DESCRIPTION:
The Vancouver Symphony Orchestra (VSO) is seeking a talented and experienced Marketing Officer who combines a passion for arts and culture with a deep understanding of the modern marketing mix. This includes content marketing, analytics, segmentation, public relations, and paid digital campaigns.

The ideal candidate is a strategic thinker with exceptional copywriting and editing skills, a strong visual sense, and proven project management experience. A collaborative, can-do attitude is essential. With over 150 concerts and events each year, this is a fast-paced environment requiring the ability to manage multiple priorities effectively. The Marketing Officer works closely with the Marketing, Sales, and Customer Service teams, as well as the Artistic Planning, Development, and Education departments, and the VSO School of Music.

RESPONSIBILITIES:

  • Lead and execute marketing campaigns to promote, drive ticket sales, and audience engagement

  • Develop compelling content and write ad copy for digital and print materials, including Allegro and other programs

  • Collaborate with designers and web developers to ensure brand consistency

  • Manage digital advertising campaigns across Google, Meta (Facebook/Instagram), and other platforms

  • Analyze campaign performance using tools like Google Analytics and CRM data

  • Coordinate with internal departments to align marketing strategies with organizational goals

  • Coordinate marketing budgets and vendor relationships

  • Support public relations efforts and media outreach

  • Contribute to audience development and community engagement initiatives

  • Evening and weekend work is required to meet the needs of the organization

  • Other duties as assigned

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field

  • Minimum 3 years of experience managing marketing campaigns

  • A passion for building new audiences and loyal VSO fans

  • Appreciation for classical music is an asset

  • Results-oriented and driven to exceed sales targets

  • Exceptional writing and copy-editing skills

  • Experience collaborating with designers and web developers

  • Strong background in content and event marketing

  • Proficiency in Google Analytics, Google, Meta, and digital advertising platforms

  • Budget and vendor management experience

  • CRM data-mining and segmentation experience

  • Experience working with diverse teams and stakeholders

HOW TO APPLY:
Please email your resume and cover letter to employment@vancouversymphony.ca. Include “Marketing Officer” in the subject line. The VSO and the VSO School of Music thank all applicants for their interest; only those selected for an interview will be contacted.

REMUNERATION:
$53,000–$55,000 annually

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